Content Creation

Protecting EOS Purity and Intellectual Property

EOS® is a complete system, with a proven process and a full set of practical tools that help entrepreneurs get what they want from their businesses. Time and time again, following the EOS Process™ purely and fully implementing the tools in the EOS Toolbox™ has proven to help target market entrepreneurs strengthen the Six Key Components™ of their business.

A person using the designation "EOS Implementer" agrees to teach EOS in its purest form, following the EOS Process and purely teaching the EOS Tools (as further defined in Base Camp and/or the Traction Library).

  • No omissions

    You may not skip steps in the process, or decide to leave out or stop teaching certain tools.

  • No tweaks or changes

    You must follow the process as designed and teach the tools as recommended until your clients understand and are using the twenty tools in the EOS Toolbox wherever possible in their business without modifying any of the twenty tools.

  • No additions

    EOS in its purest form is all a company needs to strengthen the Six Key Components. Recommending or selling other resources, content or tools as a way to help your client strengthen one or more of the Six Key Components is not necessary or pure EOS Implementation. As an exception, you may find a client still wanting more help after you’ve taught the EOS Tools purely. In these rare cases, you may recommend additional content, tools or disciplines, but you must be clear that it is NOT part of EOS. It can’t be branded or marketed in a way that implies it’s part of EOS, or in any way connected to EOS Worldwide. In other words – no “bolt-ons” to the EOS Model, EOS Process or EOS Toolbox. If you derive income from recommending additional resources, content, or tools, you must disclose that when making the recommendation.

Creating your own Audio, Video, or Written Content

You do not need to author content to be a successful EOS Implementer. However if you have a passion and skill for creating original content, you can display your deep, experiential understanding of EOS and the process of implementing EOS with a team.

The Intellectual Property created by Gino Wickman and protected by EOS Worldwide includes content found in Base Camp, in EOS books, and on the EOS Worldwide website and mobile app. Replicating that content for your own use is forbidden.

You are permitted to write about your own perspective/insight/experience as an EOS Implementer, but you cannot engage in any wholesale copying of EOS Content, and at least 80% of the content of such writing must be your original content. This applies to both written content (like blogs, white papers, eBooks, or books - more on that later) and recorded content (video or audio).

If you discuss any EOS material in your writing, you must give credit where credit is due and you must properly identify the EOS materials you are discussing without trying to pass them off as your own.

  • Blogs

    When creating articles for your own blog or for guest posts on others’ blogs, please include links to the EOS Worldwide website, books, and tools where appropriate. If you are linking to a tool, you must direct people to the EOS Toolbox page at You may not bypass the forms on the EOS Worldwide site by linking to the PDF files directly, and you may not offer EOS tools as direct downloads from your own site.

  • Video

    When creating video content about EOS tools or concepts, please be sure that the video branding is yours and does not imply that it is an official EOS Worldwide video. We encourage you to contact [email protected] before you begin shooting video to ensure that your planned content adheres to these guidelines. All videos are subject to the approval of EOS Worldwide, and we will require them to be removed / disabled if they violate any of our terms.

  • Audio & Podcasts

    We love it when EOS Implementers are interviewed about their passion for EOS! Just be sure to credit Gino Wickman and EOS Worldwide where appropriate and do not present EOS concepts or tools as though they are your own.

Authoring Books and eBooks

  • EOS Books

    An EOS Book is defined as any book containing 20% or more EOS Content (as defined below). Authoring EOS Books is not permitted without the permission of Gino Wickman and EOS Worldwide.

  • EOS Content

    EOS Content is not just teaching or referencing an EOS tool or concept. Client stories – sharing experiences that happen in a session, the impact EOS has had on the client or his/her business, or testimonials of any kind – all of that is EOS content. If you have questions about whether or not something is EOS Content, please contact [email protected].

  • Other Books and eBooks

    If you choose to write and publish a book or eBook as a Professional or Certified EOS Implementer, it must be written with the purpose of sharing your unique message with the world, and it may not contain more than 20% EOS Content.

  • Book Review Process

    EOS Worldwide must must review all books and eBooks containing any EOS Content, and our approval is required before it can be printed and/or distributed. The EOS Book Review Process takes 90 Days, so please include this step when planning your writing, editorial and publishing calendar to avoid delays. Note that when you submit your manuscript for review, you must highlight in yellow any EOS Content in your manuscript prior to submission. The manuscript must be complete when you submit it for review – we will not accept sections or incomplete manuscripts. Please notify Amber via email at [email protected] when you begin writing your book so that she can plan accordingly.