Establishing Your Brand

Differentiating Yourself and Your Brand from EOS Worldwide

It is expected that EOS Implementers will invest in building their own brand and identity in their market.
  • Establish your own brand

    Feature yourself front and center on your homepage. Include your bio and headshot, and clearly introduce yourself as an experienced EOS Implementer.

  • Keep it simple

    Forget marketing trinkets and gimmicks. Focus on mastering, teaching, and implementing EOS purely and great things will follow.

  • Follow the guidelines

    Be sure that all of your digital and printed content adheres to the guidelines outlined on this site. When in doubt, contact us!

  • Use your designation

    When you meet the necessary requirements, you may use the designation of Professional EOS Implementer or Certified EOS Implementer, subject to our approval and your continued compliance with the requirements.

  • Accurately represent your relationship

    You may not imply that you are an employee, owner, or partner at EOS Worldwide. Do not imply that you are the creator of any EOS content.

  • Be humbly confident

    While showcasing your expertise, you may not use language that elevates yourself above other EOS Implementers. For example, do not use phrases like “The #1 Implementer in Ohio” or “The Best EOS Implementer in Europe”.

  • Avoid non-EOS designations

    Don’t call yourself a Traction Coach or a Traction Implementer.

Use of EOS Worldwide Logos and Trademarks in Your Brand

Be sure that all of your digital and printed content adheres to the guidelines outlined on this site. When in doubt, contact us!

  • Naming/branding your business

    You may not use the registered term EOS® or any other registered/unregistered trademarks (with or without geographical descriptors) in your business name, tagline, website domain, website URL, email address, logo, phone number, favicon, or social media profile pictures, username/handle, or group name.

  • Use of the term Traction®

    Only Professional and Certified EOS Implementers may use the registered term Traction® in an active business name, tagline, website domain, website URL, email address, logo, phone number, favicon, or social media profile pictures, username/handle, or group name if the use is without geographic descriptors, and they have written approval from EOS Worldwide. If you wish to use Tracción, or another foreign language translation of Traction, in a similar manner you must meet the same criteria.

  • Use of the term EOS®

    Only Professional and Certified EOS Implementers may use one of the approved taglines containing the registered term EOS. Any other form of EOS in a tagline may not be used. Approved taglines are:

    • Professional EOS Implementer
    • Certified EOS Implementer
    • Professional EOS Implementation
    • Effective EOS Implementation
    • Real. Simple. Results. with EOS
    • Vision, Traction, Healthy with EOS

  • Creating your logo

    All EOS Implementers must create an individual brand identity. When creating your logo, you may not use the EOS logo or light bulb as part of your own business logo.

  • Business Cards

    Professional or Certified Implementers may include the approved EOS logo on business cards, but your own company logo should be the most prominent logo on the card. Include your business name on your card, and do not position the EOS logo in a way that implies that you are an EOS Worldwide employee.

  • Translations

    You may not use any foreign translations of any registered or unregistered EOS trademark unless you have our written authorization or the translation is already listed on the Trademarks page.

Your Online Presence

EOS Implementers should use design elements and content that help to establish their own individual brand without compromising or lifting elements from the EOS Worldwide brand. See below for the do’s and dont’s:

  • Distinguish your brand

    DO use original designs, colors, fonts, imagery, and copy to visually distinguish your brand from EOS Worldwide.

  • Accurately represent your relationship

    DO make it clear that you’re an Implementer of EOS — not the founder, creator, or the organization itself. Include your official designation as a Professional or Certified EOS Implementer if you have met the criteria.

  • Feature yourself

    DO clearly highlight your personal brand and designation, and include a picture of yourself.

  • Don't directly copy

    DON’T directly copy the design, imagery, or verbiage from the EOS website.

  • Don't use EOS Logos in your profile

    DON’T use any EOS logo or image when branding your social media profile.

  • Don't use EOS Worldwide featured logos

    DON’T use the “Featured In” logos from the homepage of the EOS Website to imply that you have been featured in those publications.

  • Don't use EOS Worldwide testimonials

    DON’T use the testimonials from the EOS website to imply that those clients are endorsing you or your work.

  • Don't use EOS Worldwide materials

    DON’T record yourself teaching materials from Base Camp in either written or video format.

Conference & Event Marketing Guidelines for EOS Implementers

In general, we discourage EOS Implementers from spending time and money on sponsoring conferences and events for business development. If you choose to do this, here are clear guidelines of how to present yourself and your business.

It’s all about you. Think! - My Brand. My Voice. My Experience & Expertise.

  • Be clear in your sponsorship that you are representing yourself and that your logo, website, colors, business name, tagline and EOS Implementer status are most prominent.

  • You can use the EOS logo on materials if you are an EOS Professional or Certified Implementer and only in a secondary position to show affiliation to EOS.

  • Promotional items at events should only feature your own branding.

  • Promote your experience to illustrate your expertise to the target audience; Client quotes, number of years as an EOS Implementer or featured niche.

  • You may hand out hardcover copies of Traction and/or Traction Library fliers to educate people about the EOS books.

  • Before designing any banner, sponsorship ad, handout, or booth space, refer to EOS trademark terms as detailed in the Branding Guidelines.

When in doubt, contact us!

Distinguishing between EOS and Rocket Fuel for Visionaries and Integrators

Your Visionary or Integrator Brand:

Although EOS and Rocket Fuel are closely related, they are two independent companies. Both EOS and Rocket Fuel use the terms “Visionary” and “Integrator” and the terms are not exclusive. When branding and marketing yourself as a Visionary or Integrator, simply use the appropriate title without reference to EOS, Traction, or Rocket Fuel. “Integrator”, “Visionary” or “Fractional Integrator” are appropriate.

Abundance Mindset

Business owners may communicate with or do 90-Minute Meetings with more than one EOS Implementer before choosing one to work with. When this happens, do the following:

  • Encourage the prospect to pick the person they feel will work best with their team, without saying anything that would cast a negative shadow on your fellow Implementers
  • Deliver the purest 90-Minute Meeting you can
  • Communicate proactively with other implementers who the client may be considering so we all operate at an open, honest, professional level, helping to eliminate confusion and surprises
  • Keep it real, simple, and results-oriented
  • Don’t research, negatively comment on, or disparage the competition

Such behavior is an important part of your identity and brand. Professional or Certified Implementers who don’t collaborate well or exhibit the EOS Worldwide “Help first” and “Do the right thing” core values will lose their designation and the privilege of being showcased on the EOS Worldwide website.